Philosophy: Business

     At Booster Juice, we give passionate entrepreneurs the opportunity to be part of the solution by creating better choices for nutrition and health. Our convenient craveable menu is a true alternative to the typical fast food fare. We are dedicated to serving delicious, premium products while emphasizing sustainable and organic food sources.

     The Booster Juice concept is truly a unique food service concept that combines great tasting products with unparalleled convenience while promoting a ‘health, freshness, wellness’ message in a fun, vibrant, colourful & magnetic store environment. Each restaurant is designed with a consistent overall look and feel that incorporates unique elements that are designed to compliment each individual store location. Muted wood tones and gleaming stainless steel are offset by the attention grabbing colours of the Booster Juice logo. 

     With over 170 locations in North America, a new store opening faster than 1 per week through the end of 2007, Booster Juice offers franchisees a proven operating system in a rapidly growing segment of the quick service marketplace. In Canada, we are the industry leader with 3 times as many stores as all of our competitors combined, and strong brand recognition. The Booster Juice model provides multiple revenue streams, including non-traditional satellites, catering and school lunch programs.

     The Booster Juice franchise system is strengthened by corporate systems and dedicated local support to guide you through all stages of development and operation. Our 2-week training process at our corporate headquarters in Edmonton, Alberta and our well-defined processes and procedures can be especially helpful for first time operators who have a customer service orientation but need extra help in starting their first business.

http://www.boosterjuice.com/franchise/page4.html

The Cost of Opening a Franchise

In order to qualify for a Booster Juice Franchise, the net worth of the individual must be $500 000 and $100 000 in liquid assets. The franchise fee is $25 000 with a with expected investments between $175 165 and $287 210. The royalty fee is 6% within a 10-year renewable term and 2 weeks of training.

The advantage of opening up a franchise is that Booster Juice is a well known franchise and is recognized world-wide.

The disadvantage of opening up a franchise is that the cost to start it up is not affordable. The new owner must work hard to measure it up to proper standards before it starts to become profitable.

Here are a few of the things that all franchise Owners will receive:

* Assistance with site selection and lease negotiation
* Turnkey store developement
* Use of praised and proven 'Booster Juice System'
* Use of Booster Juice Trademarks and Logos
* Proprietary and proven recipes
* High profile national presence
* Complete operations manual
* Top of the line equipment package
* Established distribution system to lower product cost
* Comprehensive marketing & merchandising programs
* Incredible branded product line
* Shared buying power (over 150 locations and counting)
* Training and ongoing field support
* Cutting edge development within the juice and smoothie bar industry
* Partnership with a Franchisor truly devoted to the success of all of its Franchise Partners

http://franchises.about.com/od/icecreamsmoothi1/fr/boosterjuice.htm 

Expanding Globally

     In the late 1990's, there were several smoothie companies being opened in Canada. Dale Wishewan saw the opportunity to expand image of Booster Juice and to do this, all of the focus was towards franchising. "Our intention was to stamp these stores across the country," says Dale Wishewan.

    

     In current times, Booster Juice owns more than twice as many stores than its biggest competitor.In 2002, Dale Wishewan decided to slow down the expansion of his franchises due to the concern of being backfired. He says, "We could have opened 40 stores that year, but we said to ourselves that this whole thing is going to implode on us if we don't put the brakes on." By that year, 75 stores had opened.

    

     Dale Wishewan and Jon Amack were influenced, by their success, to expand internationally. Expanding internationally however, is not as cheap as one may believe. Their first difficulty was finding a suitable overseas partner. "It is challenging to qualify an individual franchisee in Canada," says Dale Wishewan, "but it is 10 times as important to choose the right master franchisor." After about a month of negotiations, Dale Wishewan traveled back and fourth with a potential partner. The same situation had happened when Booster Juice attempted to get into Shanghai, China.

    

     Teachings of what a smoothie is and why it may be wanted is being told to potential customers that don't know what it is. This will be the success of Booster Juice.

http://www.canadianbusiness.com/managing/strategy/article.jsp?content=20060130_74258_74258

My First Million: Booster Juice

Booster Juice Sets World Record

A Booster Juice in Kitchener, Canada broke the record for World's Largest Smoothie after three and a half hours of blending 195 gallons of smoothie. To achieve this record, Booster juice surpassed the previous record at 88 gallons of smoothie. By accomplishing this, Booster Juice has the record of World's Largest Smoothie and they raised $1 000 for the Canadian Cancer Society by selling 24oz cups of the Largest Smoothie.

http://www.junkfoodnews.net/Booster-Juice-Smoothie.htm