The founders of Booster Juice, Dale Wishewan and Jon Amack strive to provide their franchises with a great business experience also giving its customers and staff a "vibrant, energetic, upbeat and fun new concept to make healthy selections in fueling their bodies." Booster Juice provides good-tasting smoothies and juices as an alternative compared to typical fast-food restaurants. Booster Juice has a wide variety of locations throughout Canada and the United States.